make your store welcoming environment. >> got it. another reason people go to stores they are, pects promotions an discounts. can you do that throughout the year, not kind of one off discounts but discounts that are around something you created as an event. >> exactly. i think the one residualesque from the great recession is everybody is value minded. everybody is thinking they want to deal. so think about what you can build something around. i mean the holidays are obvious, small business saturday is pretty obvious. i mean the big holidays are obvious. but you can do, make your own welcome for spring or welcome to fall or, you know, a seasonal thing. you can do it based on some town history. >> right. you talk about being community minded. so there may be something going on in your community that you can support, whether it's the little league team, you know, first day playing softball, baseball or something locate that. >> exactly. i think it's a part of being a local business is showing that you are a local business and showing t